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The strategic choices of L’Ecole de design Nantes Atlantique

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What is the mission of a design school? To fix a strategy, the manager has the responsibility to never forget the role of the organisation he leads. Therefore, as the director of L’Ecole de design Nantes Atlantique I have to consider the role of this kind of academic institution. What is a school of Design? Is it a centre of creation, an education centre, a business centre for new products, a research centre or perhaps a wonderful place to invent tomorrow? All those questions may be answered in the affirmative, as the issue is complex. Schools of design are all that and hopefully more….

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